project overview

parking is an easy to use parking app meant to make finding, booking and paying for your nearest parking spaces easier.

Challenge

The increasing rate of private vehicle usage in the urban areas as a result of rapid economic and population growth is making vehicle parking hard more and more every year.

Poblem statement

Drivers today face many parking problems in a variety of different areas such as

Lack of parking areas on the streets
Full parking lots
Overpriced for a short parking time
Loss of time on parking search

Solutions

In order to build a seamless and hassle-free experience for all the people who struggle to find parking spots for their vehicles, I designed Parking mobile app keeping the user needs and business goals in mind.

I imagined an experience where an actionable map helps users navigate to the nearby parking spaces.

Before proceeding to build the user flow and wireframes, I ideated features for the app. The features were as follows:

Navigate to nearest parking spaces with the shortest route suggestion
Know price and availability of parking spaces beforehand
Freedom to select and pre book a spot in the parking space
Pay digitally through cards, wallet transfer, etc
Get information about authorisation and working hours of nearby parking spaces

User Research

To validate the problem and get a better understanding of the issues faced by the users in their daily life along with building user empathy, I developed a research plan which included studying past surveys and researches on parking issues in addition to conducting user interviews.

After conducting the research and analysing the information gained throughout the process, I discovered the major pain points that the users are facing. The major pain points as quoted directly from the users are:

“I face a lot of problem finding a parking spot near my desired location.”
“Sometimes, I don’t know if the parking is full.”
“Some places are not safe to park a vehicle, but I have no other option.”
“I feel hesitant paying cash, especially during the times of Covid.”
“Sometimes parking is very expensive but I get to know the price only after reaching the parking.”

Persona

Or Cohen
Age 27
Marketing Director
Married

“Parking in the city takes away the joy of owning a car!”

ABOUT
Or is a Marketing Director who recently moved to Tel Aviv. He is a
work hard-play hard type of person. Owning a car provides a sense of freedom for him. He relies on his car as a main mean of transportation. Finding parking is constant
stress adding a lot of anxiety to his trips. He thinks that city parking signage isn’t
displayed well for drivers and too confusing for him. He is constantly trying to keep
parking cost to a minimum by searching for free and affordable parking spaces
around the city.

TECHYGOALS

Be able to plan his trip by finding out what his parking
options are ahead of time
To be more informed about parking options in an effort
to cut down on his parking spending
Easily navigate through parking spaces in the city

FRUSTRATIONS

Checking street parking signage while driving is so inconvenient especially, on busy
streets.
I end up paying more for parking because I don’t know of any better options
I’m in constant stress of getting a parking ticket